Promote your CAN solutions with CiA marketing opportunities

CiA (CAN in Automation) offers a comprehensive suite of marketing opportunities designed to help companies effectively promote their CAN-based products and solutions within the global CAN community. These opportunities are tailored to increase visibility, establish industry credibility, and foster valuable connections with potential customers and partners.

CiA publications

CiA's publications help share technical knowledge and promote CAN products and services. They give companies a chance to reach a broad audience of engineers, decision-makers, and industry professionals in the CAN community.

• CAN Newsletter: The quarterly publication features in-depth technical articles, application reports, and product overviews. Advertising in the online-publication CAN Newsletter  provides companies with an effective opportunity to present their solutions to a global readership. Advertisements are available in full-page or half-page formats, with half-page ads offered in either horizontal or vertical layout. Information on pricing, submission deadlines and material requirements is available from the CiA office.
• CiA Product Guides: The CiA product guides provide detailed information on CAN, CANopen, and J1939 solutions, along with associated sales contacts. They are integrated into various CiA publications, ensuring extended visibility. CiA Product Guide entries have a duration of one year, starting with the date
  of publication. With the order confirmation you receive instructions on how to
  provide your material for your entry in the CiA Product Guides.
• CiA Posters: CiA publishes posters with technical details of CANopen CC, CANopen FD, CANopen Lift or specific CiA profiles. These posters provide space for advertisements and are distributed at trade shows and CiA events, offering additional exposure for your company.
• Special publications: CiA releases special publications for selected CAN-related events and exhibitions, offering additional avenues for companies to promote their products.

For an overview on currently available CiA publications, please visit the CiA publications page.

CiA product panels

CiA offers members the opportunity to display their CAN-related products on the CiA product panel walls at selected international trade shows. These panels are categorized based on supported CAN-based higher-layer protocols, and on product functions, providing a structured and organized presentation. Each displayed product is linked to the CiA Product Guide via a QR code, allowing visitors to access detailed product information easily. The visibility of the product extends beyond the duration of the trade show, as the CiA Product Guide entry remains active for six months.

Upcoming trade shows, where CiA product panel walls are exhibited:

• Innotrans (Berlin, Germany): September 22 to 25, 2026, (CANopen panels, J1939 panels)
• SPS (Nuremberg, Germany): November 24 to 26, 2026, (CANopen panels)

For more details and to book a product panel, please refer to the CiA Product Panels page.

CiA joint stands

Participating in joint stands, organized by CiA, at major trade shows offers companies the chance to meet customers face-to-face, strengthen their network of CAN users, and enhance their industry presence. CiA organizes joint stands at several international trade shows, providing a platform for members to showcase their products and services.

CiA event sponsoring

CiA organizes various events focused on CAN-related topics, providing members with opportunities to sponsor and gain visibility as trusted experts in CAN-based networking. Sponsoring CiA events allows companies to present their solutions to a targeted audience, engage with industry professional, and enhance their brand recognition.

Upcoming CiA events include webinars and technology days on topics such as functional safety, CANopen Lift, cybersecurity, and CAN XL. These events are scheduled online and face to face.

For more details on upcoming events and sponsorship oppoertunities, please refer to the CiA events page.