CiA® publications - Media kit 2023
CiA publications provide technical information on CAN technology, CAN-related products and services, as well as on CAN applications and developments in this field. They are intended for CAN users and decision makers. In 2022, readers from 149 countries were reached.
Advertising in CiA’s publications
CiA offers several advertising opportunities for your CAN-related products and services:
- Advertisement in CAN Newsletter magazine
- Banners in CAN Newsletter Online
- Product entries in the CiA Product Guides, which are referenced in further CiA publications
- Advertisement in special-purpose CiA publications (e.g. posters)
Appeal to the CAN community directly with CiA publications!
All CiA publications are hyperlinked to each other. This includes the CAN Newsletter Online, CAN Newsletter magazine, the CiA Product Guides, the CiA e-mail services and social media channels.
| Editorial team | Marketing team | ||||
 |
 |
 |
 |
 |
 |
| Cindy Drobnionka |
Olga Fischer |
Nickel Plankermann |
Holger Zeltwanger |
Julia Dallhammer |
Tobias Kammerer |
For any issue, feel free to contact us per e-mail:
Editor team: pr(at)can-cia.org
Marketing team: marketing(at)can-cia.org
or by phone: +49-911-928819-0
or you can make an appointment for an e-meeting.
CAN Newsletter magazine
The The CAN Newsletter magazine (pdf) provides latest technical developments and application reports for CAN newcomers and CAN experts. Side notes provide service information such as abstracts, summaries, links, and brief company or technical background information.
| Issue | 1/23 | 2/23 | 3/23 | 4/23 |
|---|---|---|---|---|
| Publication date | March 01 | June 1 | September 1 | December 01 |
| Closing date for editorials | January 20 | April 12 | July 19 | October 06 |
| Closing date for ad orders | February 06 | May 05 | August 07 | October 23 |
| Closing date for art work | February 15 | May 17 | August 18 | November 13 |
CAN Newsletter Online
The CAN Newsletter Online provides CAN-related news on products, services and standardization. It also offers dossiers and features as well as editorial links to related articles or background information. Sponsored links to related products in the CiA Product Guides complete this.
CAN Newsletter magazine & CAN Newsletter Online advertisements
| CiA members | Non-member | |
| 1/1 page, full color advertisement + skyscraper or headbanner | ||
|---|---|---|
| 1 issue + 3-months banner | 1.650,00 € | 1.980,00 € |
| 2 issue + 6-months banner | 2.970,00 € | 3.564,00 € |
| 3 issues + 9-months bannner | 4.332,00 € | 5.197,00 € |
| 4 issues + 12-months banner | 5.610,00 € | 6.732,00 € |
| CiA members | Non-member | |
| 1/2 page, full color advertisement horizontal or vertical + sidebanner | ||
|---|---|---|
| 1 issue + 3-months banner | 1.105,00 € | 1.326,00 € |
| 2 issue + 6-months banner | 1.989,00 € | 2.387,00 € |
| 3 issues + 9-months bannner | 2.900,00 € | 3.480,00 € |
| 4 issues + 12-months banner | 3.757,00 € | 4.508,00 € |
Headbanners, Sidebanners, Skyscrappers can be only booked in the four main categories or one of available subcategories of the CAN Newsletter Online. Homepage of the CAN Newsletter Online is not available for this service.
CAN Newsletter Online banner advertisements
| Category pages | Skyscraper (210 x 840 px.) in main or sub categories | Headbanner (880 x 90 px.) in main or sub categories | Sidebanner (210 x 210 px.) in main or sub categories | ||||
|---|---|---|---|---|---|---|---|
| Duration | CiA members | Non-members | CiA members | Non-members | CiA members | Non-members | |
| 3 months | 600,00 € | 720,00 € | 500,00 € | 600,00 € | 300,00 € | 360,00 € | |
| 6 months | 1.080,00 € | 1.296,00 € | 900,00 € | 1.080,00 € | 540,00 € | 648,00 € | |
| 9 months | 1.575,00 € | 1.890,00 € | 1.312,00 € | 1.575,00 € | 787,00 € | 945,00 € | |
| 12 months | 2.040,00 € | 2.448,00 € | 1.700,00 € | 2.040,00 € | 1.020,00 € | 1.224,00 € | |
All rates are given in Euro excluding German VAT. Different combinations of advertisement and banner sizes are possible. Please contact us at publication(at)can-cia.org for your individual offer.
CiA Product Guides
CiA Product Guides list CAN, CANopen, or J1939 products and services. Besides detailed technical descriptions, worldwide sales contacts are given. They are highly-integrated into the CAN Newsletter Online and other marketing opportunities.
| CiA Product Guides CANopen, CAN and J1939 | CiA members | Non-members | Special rates |
|---|---|---|---|
| Each entry (1 year duration) | 250,00 € | 500,00 € | on request * |
CiA Product Guides entries run for one year from the date of publication. Withthe order confirmation you receive instructions on how to provide your materialfor your Product Guide entries
Further marketing opportunities
CiA offers further opportunities to advertise your CAN-related products and services. This includes for example CANopen product panels on the CiA exhibition stands and CANopen, CANopen FD and CANopen Lift posters.
CiA posters
The clearly structured DIN A1 wall posters provide the important technical details on CANopen, CANopen FD and CANopen Lift. The posters provide spaces for your advertisements. The spaces are available for CiA members only. The posters are intended for distribution at the trade shows.
| Product | Description | Unit price (without German VAT) |
| CANopen poster (841 mm x 594 mm) | Advertisement 110 mm x 70 mm, 4-c | 275,00 € |
| CANopen FD poster (841 mm x 594 mm) | Advertisement 110 mm x 70 mm, 4-c | 275,00 € |
| CANopen Lift poster (841 mm x 594 mm) | Advertisement 110 mm x 70 mm, 4-c | 275,00 € |