The MG CAN XL promotes the CAN XL data link layer and the CAN XL ecosystem including the scalable physical layer options (CAN SIC transceiver and CAN SIC XL transceiver). For this purposes, joint marketing activities are planned and organized. Joint marketing activities include CAN XL plugfests, CAN XL demonstrators, CAN XL training and information events, CAN XL related publications (hardcopy and online) in CiA media as well as third-party media, and CAN XL promotion videos.

In 2018, CiA members have established the CiA Marketing Group (MG) CANopen FD. Scope of this CiA group is to spread awareness and knowledge of CANopen FD in different application areas. The MG evaluates and initiates marketing activities, such as fairs, conferences, and training events in order to present CANopen FD topics, services, and products to decision makers and developers. A CANopen FD demonstrator is shown on CiA's exhibition stands and helps to explain the benefits of CANopen FD to interested visitors. Of course brochures, and if requested, even videos with a short technical overview or more marketing-oriented content can jointly be published. Technical website content as well as technical articles on CANopen FD in relevant media complete the marketing activities of the MG CANopen FD.

The MG CANopen Lift provides basic information about CANopen Lift at CiA’s website. Members of the group discuss and decide on the marketing activities regarding CANopen Lift. These have been new brochures, special issues of the CAN Newsletter magazine with the topic CANopen Lift, two videos about the technical as well as marketing benefits of CANopen Lift, and last but not least exhibition stands at relevant exhibitions. One of the most important activities of the MG CANopen Lift is the bi-annual Interlift show in Augsburg (DE), where the group had shown the CANopen Lift Demonstrator several times. For the next Interlift exhibition product panels will give an overview of the CANopen Lift products and devices available on the market.

The MG municipal vehicles discusses, initiates and organizes marketing activities with regard to CleANopen. This covers providing marketing information on CiA's website, in specific CiA brochures, or the coordination of the development of CleANopen demonstrators. Additionally the marketing group initiates CiA plugfests, to increase the interoperability of CleANopen-capable devices and to demonstrate to body builders the high degree of off-the-shelf plug-and-play capability. The group identifies marketing activities and proposes relevant action items to CiA business committee.